When we look at it this way, even 30 minutes of downtime can have a considerable effect on a business, combining immediate costs with knock-on effects that take considerably longer to mitigate. And the timing of an outage can be critical too. If you run an e-commerce company and your network and website goes down at 2 am for 30 minutes, the losses may not be too bad. However, if they go down during the day or a sale or key retail season, the costs can be significant.
Knowing how much downtime costs is integral when trying to formulate a disaster recovery solution.
Before being able to consider your downtime cost, you will need to calculate your lost productivity and lost revenue first.