In 2024, the utilisation of AI tools is expected to play a crucial role in improving business operations across various industries – so much so that it’s been called the future of work. AI tools, which are software technologies employing AI processes, techniques, and algorithms, can automate complex tasks, enhance decision-making, and boost overall efficiency and productivity. From detecting fraud and optimising production processes to creating personalised marketing campaigns and improving customer support, AI tools have become indispensable for businesses. In this article, our ISO 27001 certified MSP in Melbourne will explore the top AI tools available in 2024, specifically focusing on AI writing tools, marketing tools, voice-over tools, everyday life tools, video tools, audio tools, and free AI tools. And remember, always make sure that that your AI tools offer the best in cybersecurity, ensuring they don’t put your organisation at risk.

, The Best AI Tools for Your Business in 2024

AI Tools for Productivity

  • Microsoft Office Copilot: This tool enhances productivity and assists users in working more effectively with all Microsoft 365 apps – and it’s secure too, using world-class cybersecurity. It’s designed to work with various Microsoft 365 applications such as Teams, Word, Outlook, Excel, Loop, Whiteboard, OneNote, and others. It aims to boost creativity, solve complex tasks, and offer responsible and secure AI assistance to users. Copilot can be used to complete tasks, enhance problem-solving capabilities, and improve the overall user experience within Microsoft 365. With its AI capabilities, Copilot helps users work more efficiently and effectively by providing intelligent suggestions, automating certain tasks, and streamlining workflows.
  • Futurenda: This is a productivity tool that manages tasks and goals, categorising them by importance, urgency, or deadline. It synchronises data with a user’s calendar and sends reminders for upcoming events, making it an excellent personal organisation tool.
  • Nifty: With this project management tool, you can use AI to facilitate intelligent resource allocation. It allows you to assign tasks, set start and end dates, and automate status reporting in real-time.

, The Best AI Tools for Your Business in 2024

  • ClickUp: Easily use AI to generate outlines, create documents, and summarise meeting notes. It also provides customisable views and visual widgets to help bring team members and tasks into a centralised place.
  • Mind Maps: Mind Maps is an AI tool that allows you to brainstorm new ideas, plan projects, ideas, and tasks in a visual outline. It provides a visual way to organise your thoughts and boost productivity.

AI Tools for Recruitment and Hiring

  • Attract: This is an AI-powered talent search and engagement tool that helps HR teams find and manage high-quality talent. It provides AI search models and insights to help make informed decisions.
  • Textio: Another useful AI-driven recruitment tool, Textio helps optimise job listings and recruitment communication. It provides bias-free and actionable performance feedback and highlights gendered phrases and other biases.

AI Writing Tools for Effective Communication

  • Grammarly: This well-known tool got an upgrade into an AI-powered writing assistant that checks grammar, spelling, punctuation, and more. It can be integrated into various applications, ensuring error-free and professional communication for remote companies that rely heavily on emails.
  • Quillbot: This is a paraphrasing tool powered by AI. It can rephrase sentences or paragraphs without changing the original meaning, making it ideal for marketing agencies that need compelling ad copy for their campaigns.
  • Copysmith: Using this AI writing application, you can generate high-quality business copy for blogs, ads, and social media posts. It enables companies to create unique and engaging content to attract and convert website visitors into customers.

AI Marketing Tools for Effective Campaigns

  • ChatGPT: The AI tool that took the world by storm utilises natural language processing to create personalised responses to customer queries. E-commerce businesses can leverage ChatGPT for customer support and recommendations based on individual preferences and purchase history.
  • HubSpot: This marketing automation platform that enables businesses to create and implement personalised marketing campaigns across multiple channels. B2B software companies can utilise HubSpot for email campaigns and promoting new product features to existing customers.
  • Hootsuite: This AI marketing tool helps businesses track and analyse social media conversations and trends in real-time. It allows businesses, such as fashion retailers, to monitor fashion trends and identify industry influencers through social media.


AI Voice-Over Tools for Engaging Content

  • Lovo: This tool uses deep learning algorithms to generate natural-sounding voices for voice-over projects. It is ideal for small companies creating online tutorials or instructional videos that require narrations.
  • Synthesia: Here you can create realistic, lip-synced videos with virtual characters and voice-overs. This tool is useful in training videos, tutorials, and product demos, where a smart home device company can create product demos using virtual AI spokespersons.
  • Sonantic: Need a wow-factor? Sonatic specialises in creating realistic character voices for video games, animations, and other media. Their voice-over tools replicate real people using vocal recordings and can be invaluable for enhancing immersive experiences.

AI Tools for Video Creation

  • Wibbitz: Automate text-to-video conversion, transforming written content into visually appealing and engaging videos. It eliminates the need for manual editing and allows users to focus on post-production elements like visuals, animations, and audio.
  • Descript: This video and podcast editor automatically transcribes videos, enabling users to edit projects through text. It simplifies the editing process by removing filler words and providing a seamless workflow for content creators.
  • ai: Helps you produce artistic videos by transforming regular video clips, images, audio, or text. With its “Transform” tool, users can create hyper-stylised AI video versions, adding unique visual elements to their videos.

AI Tools for Audio Enhancement

  • Filmstro: Helps video creators make personalised soundtracks for their videos. It allows users to adjust musical elements in real-time to align with the video’s mood and pace, enhancing the overall cinematic experience.
  • Adobe Podcast: A great tool specifically designed for podcast recording with remote guests. It offers features like “Enhance Speech” to remove background noise and echo, ensuring high-quality audio recordings.
  • ai: An AI-powered transcription service that generates accurate, real-time transcriptions of spoken content like meetings, interviews, and lectures. It simplifies the process of capturing and storing important audio information.

In 2024, AI tools will continue to revolutionise the way businesses operate across various industries. From AI writing tools that improve communication to AI marketing tools that enhance campaigns, there are vast opportunities to leverage these technologies. Voice-over tools, everyday life tools, video tools, and audio tools further showcase the versatility and value of AI in various business contexts. By integrating these AI tools into their operations, businesses can optimise processes, improve productivity, and stay competitive in the rapidly evolving technological landscape.

, The Best AI Tools for Your Business in 2024

Take Your Productivity to the Top with the Best AI Solutions for Your Business

At Otto, our ISO27001 certified MSP in Melbourne, we work with your tech staff and leadership to develop customised roadmaps for your budget and sector, setting you up and supporting you with the best tech to deliver the results that matter most. We’ll also ensure that your AI tools offer the best in cybersecurity, ensuring they don’t put your organisation at risk. In addition to creating and deploying AI technologies, we can supplement your tech department or run it ourselves, supply you with vCIO and consulting services, deliver tech support, implement hybrid working solutions, and so much more.

, The Best AI Tools for Your Business in 2024

Written by

Milan Rajkovic

Milan is the CEO at Otto – where his focus is changing IT up. Milan is highly focused and skilled in Storage, IT Service Management, IT Strategy, Professional Services, and Servers.