Why the Cloud is Prime Property for the Real Estate Industry
Every successful real estate agent knows the winning mantra “Location, location, location”, but it doesn’t just apply to buying a property – it also applies to finding the right space for your organisational data. The cloud is turning out to be prime property for real estate agencies seeking a competitive advantage in an increasingly high-stakes industry. Here’s why.
Effectively Manage Leads
Success in this competitive sales industry is all about being able to collect and respond to leads quickly and effectively, managing that lead from first contact right through to a sale. With most real estate agents working away from their desks, they need to be able to follow up on leads easily wherever they are. Cloud-based data management systems not only allow you to access and utilise lead information as it is entered into the system, but allows you to make contact quickly, share the right information with the right leads and track their responses, letting you identify and chase good lead prospects from all sources, including emails, newsletters, phone calls, website contacts and more.
Reduce Costs and Overheads
Using cloud-based solutions opens up a world of opportunities for your real estate agency. By making data available instantly and from anywhere, your team is free to introduce exceptional flexibility into how and where they work. Real estate agents can work on-the-go and from home, so there’s less need for costly office spaces, and because all your data is on the cloud, there’s no need for expensive onsite servers or space for physical files.
It Makes Client Service Fast and Simple
When all your data is on the cloud, it’s instantly accessible whether your real estate agents are at the office, on-the-go or meeting with a potential client. Whether you need to answer a client query, deliver a document, or plan a meeting, real estate agents can simply access the cloud and use email, calendars and other tools to respond and manage client communication effectively. There’s no need to say “I’ll get back to you” when a client asks a question – you can take action and deliver the relevant answer in seconds.
Streamline Customer Relationship Management
Customer relationship management is key in the real estate industry, and your clients need to feel like your agency is making them a priority. Cloud-based solutions allow you to communicate with buyers and sellers quickly and efficiency wherever you are, as well as enabling multiple real estate agents and property managers within your organisation to share customer information and data to create a coordinated and professional response.
Smooth Organisational Collaboration
Real estate sales rely on the strength and ability of the whole team behind your real estate agents, so it’s important to use cloud-based solutions to make team collaboration easy. Solutions like Office 365 makes co-ordination between real estate agents and their teams easy, ensuring secure sharing of documents, reducing confusion by keeping communication over a single medium, and reducing risks of security breaches or errors to ensure a seamless sales process.
Prioritizations of Security and Compliance
A quality managed IT services provider will develop and implement a cloud-based solution that is tailored to your industry and your business needs. That means that your solution is developed in line with the challenges of your industry. For example, your cloud services will ensure the security of sensitive client paperwork which generally includes personal financial data and legal paperwork. These documents will then be stores in the cloud in line with regulations and legal compliance standards set by your industry. It’s automated, easy-to-use, and customised from start to finish.
Make the Move to Cloud-Based Real Estate Agency Services
Otto IT has over 15 years of experience as a managed IT services provider specialising in custom solutions for clients in the real estate industry. Our KPIs focus on client satisfaction, not sales volumes and profit margins, which is why we are consistently ranked as one of the world’s top 501 Managed Services Providers.
We provide comprehensive managed IT services tailored to your industry and your business need, including hosting, internet services, business continuity solutions, VoIP services and cloud-based solutions.
Contact our team today and find out how we can help your real estate agency grow.
Jordan is the Chief Commercial Officer at Otto. Jordan is here to help clients remove roadblocks and achieve the business goals they’ve set out. Jordan’s biggest focus is Customer Experience, Business Relationship Management, Risk Management and Strategy.
